How To Optimize Your New Twitter Profile

Social media and change. Two words synonymous with the online world.

The most recent evolution?

The rollout of the new Twitter profile.

Only initially available to a select few, Twitter has now offered the update to all users.

With the click of a button, your Twitter profile is shifted from the layout you’ve come to know, to an all-too familiar looking adaptation of Facebook’s current look and feel.

Not only does it bring a fresh new appearance, but many exciting opportunities.

With the new Twitter profile, you have the chance to brand your business, and give your content a longer shelf life.

So, how can you use it to market your business and best position your personal brand?

Below are three quick tips to optimize your new Twitter profile!

3 Tips to Quickly Optimize New Twitter Profile

1. Optimize Your Bio

Your bio is searchable. Ensure that anyone looking for your product or service can find you.

When was the last time you read through yours? Take a moment to clean it up and optimize your bio for humans as well as the search engines.

Think about what makes you unique and what problems you solve. Now determine how to best translate those details into a bite-sized, easy to consumer 160 character bio.

Whether it’s your industry, niche, passion, or hobby, keep your bio focused, but don’t be afraid to have a little fun. No one wants to read a dry, boring and lifeless Twitter bio.

Let it reflect who you are both professionally and personally.

Twitter Bio Tips:

You have 160 characters to share who you are and what you do in a way that immediately compels anyone landing on your profile to follow you.

People want a human connection. They want to know you’re approachable and real, not a bot. Share what interests you and what topics they can expect you to tweet about.

Let potential followers gain a better understanding of you who are. Share skills, success stories, passions and peculiarities that make you unique.

Since the words in your bio are searchable, stick with one or two keywords. Keep them specific to your product, service or location so you’re easy to find and identify.

Having trouble creating your Twitter bio?

Not feeling overly creative? Try this fun Twitter Bio Generator for a good laugh!

2. Brand Your Twitter Cover Image

 

Your Twitter cover image is your business or brands personal billboard. It offers an immediate visual connection to your brand both offline and online.

Let this space tell your story!

The new Twitter profile cover image dimensions are 1500 x 500. Use a tool like Canva to create a stunning graphic in a matter of minutes.

While they don’t currently have one pre-created, you can make a custom template.

STEPS TO CREATE A CUSTOM TWITTER PROFILE COVER IMAGE TEMPLATE: 

1.  Log into your Canva account

2.  Click “use custom dimensions” to the right of “Start a New Design”

3.  Add your custom dimensions of 1500 x 500 

4.  Click “design”

5.  Drag and drop one of the pre-designed templates into your graphic to begin adding your own images. 

Peg Fitzpatrick, Head of Social Strategy for Canva offers this important tip:

“Be aware of how you use this opportunity. If you’re a professional, use the space in a professional manner. Don’t simply add a huge picture of your face. Create a professional image that defines who you are.”

3. Share Fresh Content and Pin it to the Top

 

Similar to Facebook’s pinned posts, Twitter now lets you choose a tweet to pin to the top of your profile.

What does this mean to you as a business owner or entrepreneur?

The tweet of your choice can be pinned, making it the first tweet anyone will see when landing on your profile.






THE PERFECT TWEET RECIPE IS NOW:

• Write great content 

• Tweet it with a great call-to-action 

• Pin that great content to the top 

Whether it’s your latest blog post or product, pinned tweets can up your marketing game!

HOW TO PIN A TWEET: 

1.  Go to your profile page.
2.  Find the Tweet you’d like to pin and click the ellipsis icon (•••).
3.  Select Pin to your profile page.
4.  Click Pin.

HOW TO UNPIN A TWEET: 

1.  Go to your profile page.
2.  On the Tweet that you have pinned, click the ellipsis icon (•••).
3.  Click Unpin from profile page.
4.  Click Unpin.


Twitter can be an phenomenal addition to your social media marketing strategy. Use the new Twitter profile to raise awareness about your business and create a seamless extension of your personal brand.


http://rebekahradice.com/optimize-new-twitter-profile/

How Do Some Facebook Fan Pages Still Reach Most Of Their Fans

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New research from Wisemetrics shows that while on average many pages have seen a drop in organic reach, the top 1% of pages still reached 82% of their fans, more than five times the average.

Marketers around the globe have been making dissatisfied rumblings about Facebook organic reach for a while now. The general consensus being: You’ve got to pay to play.  

That doesn’t mean that we’ve got to pay Facebook though...

Wisemetrics' study showed that larger pages have been hit hardest: Pages with more than 1m fans saw reach reduce by 40% on average, while pages with less than 1,000 fans saw a decrease of around 20%.

The Econsultancy Facebook page is one of our fastest growing social channels. At time of writing we have around 28,000 fans, and our organic post reach regularly exceeds 25%. 

We do put money behind some posts, but this is something we manually control.

Posts are boosted when they are already seeing strong organic engagement, and for the most part these promotions are targeted at users who don’t already follow us, in specific territories (primarily the US, where our brand isn’t as well known as some of our competitors).  

On average each unpromoted post reaches between four and five thousand people, with promotions pushing this up to around 25,000.

Promoted vs. Organic reach for Econsultancy



So why are we seeing increasing reach, while many brands are seeing diminishing returns?

Facebook ‘Likes’ content that ‘Likes’ Facebook

 

As usual, the answer comes back to content. 

Over time, Facebook’s design has evolved to focus more user attention on the newsfeed.

This is where engagement happens, and Facebook is keen to increase this as it promotes platform loyalty.

Facebook only makes money if users keep coming back to Facebook.

This is the main reason why marketers struggle to see strong ROI from sidebar ads. Those ads are billboards. They are not designed or formatted to engage the user, but to raise peripheral brand awareness. The newsfeed however, is specifically designed to encourage a variety of actions. 

A lot of noise is made about ‘the Algorithm’, a notorious, loosely-defined entity that stalks Facebook, deliberately hiding our posts from our fans.

This is, of course, absolute claptrap. Anyone who tells you this is why you aren’t being seen is a bad marketer.

Facebook’s algorithm does indeed promote some posts ahead of others, but this is because Facebook is constantly trying to show individual users content that they are most likely to engage with on an ongoing basis. 

What is ‘good’ content?

 

This brings up an interesting problem. It’s easy to make sweeping comments about the types of posts we see on Facebook. We all assume that posts like this represent poor quality content:

This isn’t necessarily true though.

Of course these posts aren’t deep. They are fluff, but that doesn’t mean people don’t enjoy them.

When judging content, it’s best to take a leaf from legendary film critic Roger Ebert’s book: Judgement should be relative, not absolute. If this post works, then it’s succeeding on its own terms, but is it succeeding for you?

It’s unlikely that people will enjoy this type of post all the time. We all have a slightly annoying friend on Facebook who posts motivational quotes all the time, and after a while you get sick of them and move on. So posts like this are useful for creating a spree of activity on your page, but it isn’t the kind of activity that you can build on. It doesn’t last. 

Focus on long-term goals

 

This means that Facebook is pushing posts that ‘should’ contain deeper content. Videos are a good example, as even if you are making a stupid video, it requires a degree more time and effort than just putting up a picture of a cat with “1 ‘Like’ = 1 dollar 4 poorly kits” written underneath.  

In the past I’ve also written about the importance of formatting, and it seems clear that this also has an effect.

Posts that have been embedded using the power editor do seem to have more interaction and higher CTRs.

Partly this is because they contain more clickable elements, so have an increased likelihood of driving more traffic, but when it gets right down to it, it’s also because they ‘look more legit’.

I’m aware of how that glib that sounds, but I’m completely serious. This is why people assume that a newspaper contains better/more reliable content than a website, regardless of the actual level of journalism on display. 

Sounds legit, yo. 

Embedded posts implicitly (but not always explicitly, as the Buzzfeed Quiz proves) link to deeper articles, so long-tail engagement is likely to be higher.

This is all well and good, particularly if you are a publisher like Econsultancy. For brands however, it’s quite hard to write an intriguing 4,000 word article about cornflakes every day. 

Time and again, the spectre of ROI has haunted Facebook.

A lot of marketers aren’t confident in their ability to measure returns from social media, so by pushing content that drives traffic or creates longer engagements, Facebook is offering us metrics which are easier to account for.

Having a million fans is fine, but it’s hard to prove the business value. Driving X amount of traffic, or having X amount of shares is easier to measure. It’s still not a direct transaction, but these metrics matter to publishers, who are well placed to tout the value of Facebook. 

I’m not saying that there’s no place or value for Cornflakes on Facebook, but marketers need to refocus their investments. Advertising on Facebook does pay off if it’s handled correctly (and the recently released profit figures seem to back this up. Net profits jumped to $642m. Frankly, no one invests that kind of money if there’s really no payoff), but there’s far more value to be had from investing in content with a longer tail.

For FMCGs, video may well be the key, as they have long-standing experience in this kind of creative.

For the rest of us, pictures and images that connect with the customer are useful, but we need to go beyond simple memes. Everything we do should be tied to our core brand values. 

Why does the brand exist? What emotions should it inspire in people? Are you useful? Do you make people happy? Are you a bowl of golden sun each morning?

Forget the cats (even if they are eating Cornflakes) and concentrate on posts that are tied to your brand. 

Here’s a quick example from Chocolate brand Milka, which currently has more than 8m fans on Facebook:

None of these posts sell. Some of them are silly, but they all underline the brand ideal. 

Milka is something you share with people you love. It’s a part of your social life. The Facebook page may not be making money directly, but it is helping Milka weave into the fabric of the customer’s life. 

Once again, there are no absolute rules or best practices for Facebook, but many of us are still getting caught up in the micro measurements offered by networks.

Simply moaning about diminishing reach or trying to buy our way out isn’t the best approach.

Instead, take a step back and ask yourself what Facebook would gain from limiting reach? Yes, it may add a few ad dollars, but long term, would Facebook really want brands to be less successful on the network?

https://econsultancy.com/blog/64734-how-do-some-facebook-pages-still-reach-82-of-their-fans#i.1je8sjsf6kfq5t 

8 Steps To Optimize Your Facebook Page In 2014

In recent years, it has been witnessed that social business pages have been crucial for brands marketing themselves, as they allow content to reach the masses of people globally and extend brands’ awareness. Traditional advertising is dead, and the best way to connect with customers today is by utilizing the most powerful networking platforms the world has ever known. Social media marketing saves money, saves time, allows businesses to connect with consumers more directly and intimately than ever before, and provides unprecedented opportunities for targeted marketing.

Yet while everyone is telling us just how important it is to establish a social presence online, few are able to give clear direction about how to turn that presence into profit. Without a doubt, every business requires a form of social media marketing, and Facebook is at the top of the list of choices, even more so now since the recent revamp to the Facebook business page, which allows you to spy on competitors.

The new Pages to Watch option on the Facebook page now allows you to compare your own page with competitors’ pages through metrics. The useful data that is derived out of this could go a long way toward improving marketing strategies and helping brands target advertising in more productive ways. This new implementation by Facebook allows for better insights, which will lead to better engagement and reach.

So once you have your new data on how competitive pages are performing, how will you make the changes to your Facebook content and page for better engagement? We bring to you today ways to optimize your page for a more engaging 2014 — eight actionable changes you can implement today to help you transform your insipid Facebook page into a powerhouse of online marketing:

Optimize Those Tabs

 

Some brands do not realize how important a solid structure can be for a Facebook page. Simply, if a person cannot find the information they require, they will just move on, and that means a loss of Web traffic and likes for you. So what you should be doing with your page is making sure your tabs are in some kind of order that can help drive a reader to what they require. Help yourself boost return traffic by being organized with your content.

Create that call to action with your content tabs. Facebook fan pages feature four or five little boxes in the upper-right-hand corner, and this is the first thing most people see when they land on your page. Many businesses fill this space with links to Pinterest, photos, or a count of how many Likes they’ve received. You could put a call to action button there (book here, buy now, place order) and see your profits spike. Or you could create a resource area.

 

 

Make Reviews Prominent

Customize your page to ensure that links to TripAdvisor, Yelp, UrbanSpoon, and similar review sites are prominent. Providing content on most recent positive reviews will be shareable, and if you install a widget that lets fans post reviews to popular sites directly from your Facebook wall, this will branch out your awareness.

Great Photography Makes For Great Visual Content

 

As the Internet has grown, so has visual content, and as Instagram has shown, photos grab attention and produce success. Feel inspired by Instagram and create your Facebook content in such a way that it will convey information graphically. What you must do is not only entertain your audience, but inspire them. So take the best images you can and never allow your page to fill up with bland photography. You could use your own Facebook data to create an infographic of data visualisations, or you could create interactive tools. Once you tap into fans’ passion, that visual platform can go viral. Always think about what type of messaging or visual content they will respond to.

Multilingual Posts

 

Is your customer base international? If yes, then do you have your current content translated into their languages, and does it span multiple language groups? Multilingual posts are crucial to international reach — combine your fan pages, post all of your content in two languages, and bring your community together.

Encourage Geotagging

 

When looking to optimize your Facebook page for better outreach, develop geotagging. Find creative ways to get fans to check in to your location, as the exposure builds traffic and community. At the end of 2013, Pew Research Center reported that among check-in services, Facebook was the most widely used, at 39 percent, followed by Foursquare at 18 percent.

Offer Exclusive Deals

 

While searching for ideas for content for your page, think about how to offer incentives to your readers. Rewarding your followers and keeping them engaged by periodically offering special offers and discounts that customers will only know about if they follow your fan page is the top thing you should be thinking about in a content strategy. Rewards are appealing and repeating. Get your viewers to come back from incentives. Create competitions and use your Facebook page to promote these. Take inspiration from Vouchercloud, which offers holidays and rewards through its Facebook page that link directly back to its competition page, which contains great prizes.

 

Be Meticulous

 

When optimizing your page, never make spelling errors, public-relations blunders, incorrect assertions, or grammar mistakes. Everything you post through your Facebook content is a reflection of the quality and professionalism of your company.

Connect Your Content

 

You should be linking all of your content online. Link to blogs, websites, sales pages, Instagram, Twitter, and every other piece of content you post online. Your Facebook page should be a portal through which customers can connect with every aspect of your business. Linking in such a way will provide a better social customer service for you, letting your customers know that they can always reach out for support via Facebook. Many people today find it a more casual and convenient way to ask questions and address their concerns.

Remember, effective social media marketing is a matter of establishing an identity that becomes recognizable and highly visible to the communities most likely to help your business, so focus your efforts on connecting with the targeted groups that will be attracted to your products, ethos, and mission. Rather than selling to them, just introduce yourself and products. Provide them with information or entertainment, make a good impression, and build the relationships that will buy your business for years to come.


http://allfacebook.com/hannah-connor-guest-post_b130567

The Top 4 Social Media Marketing Strategies For 2014

If there’s one thing that holds true for social media, it’s that no trend lasts forever. In 2013, we saw the decline of Facebook amongst teens and the rise of alternate networks like SnapChat. Twitter’s IPO signaled a shift towards the rising prominence of paid advertising campaigns, echoing Facebook’s increased push towards pay-per-use advanced audience segmentation tools. And most of us regretted the rise of the selfie, especially Miley Cyrus’s obsession with it.

While Snapchats and selfies may have little place in B2B social media marketing, they reflect a growing trend towards the importance of visuals and interactive content. Today’s B2B social media marketing must be as mature and sophisticated as its professional audience, but not be afraid to reach this audience in new, creative ways.

Here are four social media trends to stay on top of in 2014.

1. Visuals matter in social media marketing

 

Posts on Facebook with photos generate 104% more comments, 84% more click-throughs and 53% more likes than text-based posts, according to Kissmetrics. From Instagram to Pinterest, today’s hottest social networks are visual.

Sure, it may not make sense for your healthcare company or professional services firm to be active on these networks, but that doesn’t mean your business should shy away from visuals. Free your data from Excel chart oblivion with creative infographics. Overlay text on images or create a unique picture by combining different stock photos to accompany your latest blog post and increase the likelihood that your content will be re-shared on social media.

2. LinkedIn is the new destination for industry news

 

Imagine a network with over 238 million captive professional readers, including the likes of Bill Gates and Richard Branson. That’s LinkedIn, which in 2014 will become a premium destination for industry news and peer-to-peer sharing.

Don’t let your company’s content linger on its blog. Get in early on this trend by cross-publishing on LinkedIn and establishing your business as an industry thought leader.

3. Interactivity stumps static content

 

Top 10 lists, frequently asked questions, and simple messaging had its place in past years; 2014, however, is the year of deep connection and engagement. From short videos to infographics, every piece of content needs to engage with target customers on a deep level. Content must not only be smart and informative, but also engaging and interactive.

Before posting anything on social media, ask yourself, “Would I share this if I had not written it myself?” If the answer is no, ask yourself what “hook” your content is missing to engage more deeply with the audience. The same goes for content marketing; businesses with blogs generate 67% more leads each month than companies without blogs.

That doesn’t mean you can simply slap up a few “how to” blog posts and call it a day. If your content does not bring real value to your audience – whether this content is being tweeted or posted to the company blog – it’s effectively worthless.

4. Google+ is back

 

Remember when Google+ launched to much fanfare a few years ago, only to fade away as quickly as it came? Thanks to the rise of Google Authorship, the network is back in a whole new way. As Google+ moves towards even greater integration with other aspects of Google, including search results, we’re poised to see Google+ usage skyrocket both personally and professionally.

Is your business on Google+? Be sure to link this account with your Google Authorship account and tag all blog posts with the relevant “?rel=author” at the end. While Google does not officially use Google Authorship to determine search results, many industry analysts predict that it’s only a matter of when – not if – Google Authorship will become a factor.

Summary

 

In 2014, LinkedIn and Google+ are the networks that matter most for businesses. If you are not doing so already, get active on these networks to establish your business as an industry thought leader. And remember, the most shareable content is visual and interactive. The extra five minutes you spend finding a creative image to accompany a blog post will pay off ten-fold in likes, tweets and shares.

http://www.b2binboundmarketer.com/inbound-marketing-blog/the-top-4-social-media-marketing-strategies-for-2014?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+b2binboundmarketer%2Finbound-marketing-blog+%28Inbound+Marketing+Blog%29 

How to Encourage Fans to Create and Share Visual Content

Are you leveraging your community to bring attention to your brand?

Have you asked your customers and fans to contribute pictures and images to your social platforms?

If you’re not involving your community in creating and sharing visual content, you’re missing out on massive organic reach and engagement.

In this article I’ll show you how brands are empowering their fans to create and share visual content about them in really cool ways.

Why Ask Fans to Create Visual Content?

 

If you want organic sharing and big traffic, you need stunning and remarkable images that stand out in social feeds. But that doesn’t mean you have to rely on brand-generated visual content.

There’s been a shift in who creates visual content (and how). Mobile platforms have made it easier for consumers to create and share images on the go.

Smart businesses are capitalizing on that and encouraging fans to create visual content about their brand and share it across social networks.

When fans create and share content related to your business, they’re providing important social proof to their friends. A friend’s stamp of approval has been shown to be a key influence on future purchases and interactions with brands.

Here are three ways you can work with your community to create visual campaigns that give you more visibility, organic reach and traffic.

#1: Put Your Fans in the Driver’s Seat

 

In mid-2011, Tourism Australia chucked its usual Facebook tactics and decided to hand the page over to fans. Who better to tell others about Australia than the people experiencing its beauty?

Tourism Australia invited fans to take and post photos (both on Instagram and the Tourism Australia Facebook page) with the hashtag #seeaustralia. The company tracked the hashtag to find and highlight fan photos (and measure the success of the campaign).

Every Friday, Tourism Australia creates a photo album of the best fan-submitted photos.

Two and a half years later, fans are posting over 1,000 photos every day! Aussie locals, tourists and professional and semi-professional photographers contribute these photos. Tourism Australia chooses the best ones and creates photo albums to share in the news feed.

An essential part of Tourism Australia’s success is bringing attention to others. It features and tags tourism offices, destinations, regions and related small businesses around Australia. This tactic gives wider reach to both sides.

Turtles love shares—all 7,900 of them!

So, how’d the experiment work out? Tourism Australia’s Facebook page is now the biggest destination page in the world, with almost 5.5 million fans. Reach and engagement have skyrocketed, all because Tourism Australia put its fans in the driver’s seat.

Tourism Australia’s frictionless sharing made it the world’s biggest destination page.

Think only big brands can get this kind of traction? Think again. You can adapt and scale any of these tactics. Tourism Australia even shared its entire visual content strategy in the must-see SlideShare presentation, The World’s Biggest Social Media Team.

The World’s Biggest Social Media Team from TourismAustralia

 #2: Spur Real-Time Sharing

When you experience something thrilling, it’s natural to want to share it immediately with friends and family. Smartphones and mobile apps mean just about everyone has a camera at all times. You can snap, edit and share a picture in less than a minute.

Diving Company Pro Dive Cairns runs three-day live-aboard dive trips where divers eat and sleep on a premium dive vessel. The company knows it’s providing thrilling, shareable moments and it recognizes the value of real-time sharing. Pro Dive Cairns leverages both to actively encourage enthusiastic clients to do as much in-the-moment sharing as possible.

Each dive vessel has free Wi-Fi, so divers and crew can take photos and share them immediately on Instagram, personal Facebook timelines or the Pro Dive Cairns Facebook page.

The crew helps get things started by celebrating the camaraderie of each dive trip with a fun group photo, then encouraging everyone to tag and share the image to show their friends how much fun they’re having.

Tagging increases the virality of photos and gives a social proof recommendation.

Tagging photos immediately sends them to that customer’s friends’ news feed, helping the dive company reach an entirely new audience.

It makes sense that the Pro Dive Cairns crew takes advantage of this free advertising. After all, they want their fans (and friends of fans) to visualize themselves on the next live-aboard trip!

The real gold is when clients who are in the thick of the experience tell their friends about it. Having customers share their own content about your brand while they’re still engaging with you is powerful social proof.

Divers happily post about their experiences in real time on the Pro Dive Cairns Facebook page.

To keep momentum going, Pro Dive Cairns highlights and shares great photos and experiences posted by customers, giving them a virtual high-five.

Pro Dive Cairns showcases client photos and albums on its Facebook page.

The whole process is organic because people love to share what they’re doing.

Your company can encourage sharing experiences by providing the means (free Wi-Fi), modeling the behavior (taking group photos, suggesting people tag themselves or post to your page) and rewarding participation (sharing and crediting your customers’ photos).

What changes can you make in your business to encourage your clients to easily post visual content about their experiences “in the moment?”

#3: Follow Your Fans’ Lead

 

Stylist Nikki Parkinson is well-known for her successful blog Styling You and has a large following on Facebook, Pinterest and Instagram.

Nikki Parkinson is engaging on Instagram, posting images and videos daily.

A hugely popular feature on Nikki’s blog is The Model and Me, where Nikki shares pictures of both a model and herself wearing the same outfit.

In November 2013, Nikki’s fans asked her to post what she wears on a normal day when out and about. What started as a simple photo post in response to her community triggered shares from her readers—not just of Nikki’s post, but also of their own everyday style photos.

After a week, it was clear that Nikki’s community wanted more from her, and they wanted to contribute more themselves. Nikki invited her fans to join the Everyday Style Challenge and spread the word by using the hashtag #everydaystyle.

As the challenge took off, Nikki made #everydaystyle an established part of her social identity.

What started as a reader request turned into the popular hashtag #everydaystyle.

Every week, Nikki creates a collage using outfits she, her fans and other fashion bloggers have put together, then shares that visual content on her blog, Facebook and Instagram (the places her audience gathers most).

In the example below, notice how Nikki uses three tactics to engage her Facebook audience: an established hashtag, a link back to her site and a question for her fans.

Showcase your fans with an image summary post.

The hashtag puts her posts in front of the larger audience using and tracking it, while the link back to her site drives traffic to her current post and may lead to additional clicks to previous posts. Finally, the question encourages her community to engage with and share her post.

Nikki uses Flipagram video as a creative way to change things up on Instagram. With the video, she’s not limited to a single photo, she can show her #everydaystyle outfits for the previous month in about 15 seconds!

Nikki uses a collection of photos to create short videos to engage her fans.

By listening to her fans and acting quickly on their ideas, Nikki saw a massive leap in organic reach across all platforms. In fact, the Styling You Facebook page had an increase in engagement and shares and a 25% increase in number of fans.

Like other successful brands, Nikki isn’t keeping the success for herself. She encourages her fans to add other hashtags such as the #snscolour challenge run by Vanessa Rowse from Style and Shenanigans. This potentially expands the reach for both blogs.

The Power of a #hashtag

Hashtags provide an easy way for you to track content and bring fans together around a common purpose or interest.

To get the most out of your hashtag, make it unique and easy to remember. If you’re not sure if your hashtag is unique, search Facebook, Pinterest and Instagram to see if it’s already being used. Consider adding the year (#smmw14), an abbreviation (#fmsphotoaday) or combining two words (#everydaystyle).

The beauty of hashtags is that you can use more than one in an update. Combining hashtags exposes your updates to the fans of related content.

Your Turn

If you’re already creating visual content, but want to really make an impact, engage your fans in the process. Start out by listening to them.

What lights them up? What content do they love to share about you? Following fans’ enthusiasm leads to more reach, engagement and shares!

 http://onlinebusinessmadeasy.blogspot.co.uk/2014/03/how-to-encourage-fans-to-create-and.html?spref=tw

Twitter Redesign Continues

Big news this week in the social media world as Twitter rolls out its new profile page designs. Twitter are marketing the changes as “a whole new you” suggesting that this change will transform your whole life. The update will include new profile pages, and other new features to individual profiles. The company declares that the transformation will make self-expression on social network “even easier” and “more fun.”

 

The cosmetic aspect of the update gives Twitter a much larger profile picture, and a customised header image, just like Facebook. They say that the new profile will highlight specific tweets and also it will allow people searching through profiles to find the specific kind of tweets they want to. This means that users will be able to choose just tweets with just photos attached, or videos, or just replies to previous tweets.

 

Users will be able to pin favourite tweets to the top of his or her profile page, whilst tweets with the most retweets or replies will appear larger in size to emphasise their impact on the person’s profile. This gives the page a more personal feel, and also gives the user more freedom and flexibility when using the popular social media site.

 

Source: twitter.com/FLOTUS

 

At present, the new design is only available to a few members as well as those new to Twitter. The company have said that all new changes will be available for everyone in the coming weeks. Among the first to use the new profiles are first lady Michelle Obama, boxer Floyd Mayweather, actress Kerry Washington, and also the band Weezer.

 

The change signifies a change of emphasis for Twitter as they try and keep up with Facebook in the fight for social media supremacy. The page layout is obviously a nod towards Facebook’s popular platform, and although many will like the new changes, also there will no doubt be criticism aimed at Twitter in abandoning their traditional, popular layout.

http://www.socialmediafrontiers.com/2014/04/social-media-news-twitter-unveils-new.html#more

Podcasting Is The New SEO - Podcast School Review

How To Grow Your Business with Podcasting

 

Podcasting can certainly help your online business to grow by leaps and bounds. When you upload podcasts on your website and blogs, you attract greater number of visitors that ultimately get translated into massive audiences. Quite a few people admit that they are more interested in connecting with online businesses having podcasts.

These kinds of people seldom read the content of websites and blogs. Most content marketers would vouch for the fact that podcasting indeed drives sales. Most content marketers write blog posts with the intention of converting them into a podcast that can generate massive viewing.

Tips to advertise and promote your services through podcast

While advertising and promoting your services on podcast, you need to give more than receive. Consumers who listen to your podcast for the first time will be more interested in knowing about promotions, incentives, and discounts. So, when you create ads on your podcasts, the content should reflect how cost-effective, productive, and marvellous your services are.

There are people who never make use of ads in their podcasts. This is because they have not yet deciphered the conversion rate of these ads into sales. The timing of the ads in the podcasts plays an important role in generating sales.

To develop strategic business relations, you can surely use your podcast and translate an opportunity into a long-standing business relationship. This is surely an excellent way of connecting with target consumers.

While creating a podcast, you need to an environment that encourages different people to act on a particular opportunity. You may literally call out names of people. This is an easy tactic of getting the attention of people and driving sales. Note that, the content producer has to be motivating through his/her voice, language, diction, and body language.

You may use sites such as SoundCloud and AudioBooth for recording the audio. This would certainly help you in knowing the quality of your podcasts.

Would you consider a podcast if you did not have a large audience for your blog? Well, it ultimately relates to the products and services you offer. If you have a niche market, the audience would be small but these people would be actually interested in buying your products and services. Thus, we would record a measurable number of sales through podcasts.

Finally, you need to actually try podcast to decipher whether it impacts your business. Quite a few times, the audience connects with you to a much greater extent when you make use of podcast.

http://bosmol.com/2014/03/grow-your-business-with-podcasting.html#.U0UoYFdLsgs

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