- You’ve been struggling to make money online
- You feel like you’re suffering from “information overload”
- You’re starting to get a sinking feeling that this whole “make money online” thing is a scam
The approach I’m talking about is focusing on “micro niches”.
What the heck is a “micro niche”, you say? Well I’m glad you asked…
What Exactly is a “Micro Niche”?
Let’s start out with what a “niche” is. Simply put, a niche is a segment or piece of a market.
A “micro niche” is an even smaller piece, or segment, of a niche.
Confused yet?
Let’s jump into an example to make things clearer:
A Concrete Example of a Micro Niche
Have you heard of this thing called “physical fitness”? It’s pretty popular these days. The physical fitness market is huge.
But if you started a blog on “physical fitness”, you wouldn’t get very far.
Why?
Because the topic is so general, you’d have a hard time figuring out who your target audience is, and what to write articles about. You’d be like a ship without a rudder.
But say you decided to start a blog on one angle of physical fitness: yoga exercises.
Now we’re talking! But that’s still a pretty big niche. If you chose to start a website on yoga exercises, you might face pretty stiff competition. When I type the term “yoga exercises” into Google, I get over 16 million results.
Yikes! It would be pretty hard to rank a website in Google with that many competitors.
Now this is where the “micro niche” concept comes in handy. When considering whether or not to get into the yoga exercises market, we want to get even more granular. Are there any smaller “pieces” of the yoga exercises niche?
There certainly are. A quick search in the Google Keyword Planner will show you a bunch of micro niches within the larger “yoga exercises” niche:
- Yoga for weight (50,060 searches per month)
- Kids yoga (29,620 searches per month)
- Yoga for back (12,580 search per month)
- Yoga for veterans (now there’s a micro niche!)
When I type “yoga for weight” into the Google Keyword Planner, I see that there are dozens more niches that are even more “micro”: yoga for weight loss at home, yoga for weight loss for women, bikram yoga for weight loss, yoga to lose weight fast.
So what would happen if you were to choose one of these even smaller micro niches and focus only on serving that market?
You’d be doing much better than other newbie affiliates and vendors, that’s what.
http://www.clickbank.com/blog-posts/strategies-for-success/micro-niches-the-solution-for-struggling-affiliates-and-vendors/
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