In the previous article of this series, we covered what a “micro niche” is.
There are MANY reasons why micro niches are the perfect place for newbies to get started making money online.
If you’re struggling to make money online, consider these four solid reasons why you should be starting with a micro niche:
Most Micro Niches Have Little Competition
Tell me if you’ve heard this piece of “wisdom” from the internet
marketing gurus: only enter markets where there’s competition – because
if there’s competition, then you know there’s money to be made in that
market.
There’s one word that describes how I feel about that advice:
Garbage!
(Or “Rubbish!” as our friends in the UK would say. I love that word.)
I currently advertise in one micro niche where there’s NO
competition. For many keywords I’m the only advertiser on the search
results page. And I pay an extremely low cost-per-click – around $0.15,
which is unheard of for paid search advertising.
I started in that micro niche several years ago, and I still make
between $500 and $1,000 a month on autopilot – and I only need to work
on it about an hour a month.
(I’ll be revealing that micro niche to you in a future post. But
here’s a hint in the meantime: have you heard the song “Old MacDonald”?)
Here’s the #1 reason why less competition is important for you, if
you’re a newbie internet marketer: because it means you can taste
success quicker.
And when you taste success by making your first sale (or achieving
your first $1,000 month, or first $10,000 month), you’ll feel a
wonderful sense of accomplishment, and have the motivation to keep
building.
Micro Niches Are Easier to Rank in the Organic Search Results
Unlike paid search results, you can’t buy placement in the organic
search results – you have to follow the rules of the search engines
(i.e. Google) and hope that they will “rank” your site on the first page
when a person types in your target keyword.
The higher your site shows up on the page, the better, because most
people don’t look (or click) below the first few websites on the page.
As you might expect, it can be easier to get a micro niche website to
rank higher in the organic search results – because the site has less
competition. That’s especially the case if you build a micro niche site
that has lots of useful, original content that other site owners find
valuable and link to.
Paid Advertising Costs Are Lower in Micro Niches
As I mentioned about one of my own micro niche sites, it can cost much less to buy clicks to a micro niche website.
This is a simply a case of supply-and-demand. With fewer advertisers, you’re going to be paying less per click.
And when your ad does show up on the search results page (or on a
display network website), it will be surrounded by fewer competing
advertisers.
You might not be thinking about paid advertising at this point. But
once you’ve identified your micro niche and found a quality affiliate
product to promote (or better yet, created your own product), you’ll
want to scale your traffic fast – and that can only be done with paid
advertising.
It’s Easier to Find Out Your Audience’s Needs in a Micro Niche
I really should have mentioned this one at the beginning – because
it’s crucial to every aspect of an online business (or offline business,
for that matter).
Deeply understanding the needs, pain points, desires, and aspirations
of your micro niche audience is absolutely critical to your success.
If you’re like most marketers, you’ve heard that before someone will buy from you, they need to “know, like, and trust” you.
You can only get your prospects to do that by talking to them in
their own language and showing you understand where they’re coming from.
In other words, you need to do some niche research.
And researching one small, targeted micro niche is a heck of a lot
easier than trying to get an understanding of a large, diverse market.
Stay tuned for the next article in this series – I’ll be describing
the step-by-step niche research process I use to find a niche for profit
AND passion!
http://www.clickbank.com/blog-posts/strategies-for-success/micro-niches-4-reasons-theyre-perfect-for-newbie-affiliates-and-vendors-part-2/
No comments:
Post a Comment