Brand reputation. It’s kind of important. Malaysia Airlines are doing a fairly shoddy job of it, not least because of their recent PR cock up.
If your reputation remains intact and in good shape, you’ve got the
possibility to earn lifelong custom and fans. With apparently 50% of
decisions to buy being influenced by word of mouth, your
reputation on social media is high priority. Your product or service
needs to be consistently reliable and high quality, and although we
can’t help you in that respect, we can offer a few starters for building
up a decent image for your brand online.
1. Be yourself
It’s your business so it’s your voice. Identifying who you are, what you do, who your target audience is and how you
want them to perceive you, will help give your business voice
precedence and integrity. You need to aim to be setting yourself aside
from the competition and an honest and authentic voice will help this – social networks
lend themselves very well to this more natural and organic type of
marketing, as they are all about conversation and engagement. A
consistent message with a consistent voice will help strengthen your
brand image and garner trust and loyalty in your customers.
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| keepcalm-o-matic.com |
2. Engage with influencers and the community
Once you’ve defined your brand, you need to get people interested in it. Social media
is designed to bring the celebs to the plebs and vice versa, it’s an
open space within which you can carve out your niche and strengthen your
brand reputation. Social media allows you to converse with industry
leaders and other experts, which is not only a great way of
picking up tips and learning more about your trade, but it encourages
others to view your brand as reputable and knowledgeable – if your brand
is engaging with the experts then that must make you an expert too,
right?
Use social networks to ask questions, add your own input, share content (and don’t just share your own!) and sign up to RSS feeds. This type of networking helps improve expertise and credibility. Sometimes it’s not always about making a sales pitch – well, it is, but in more indirect and appealing ways. Join groups and communities online to participate in discussions and build relationships. The idea is to create a network of contacts that could lead to future possibilities, and getting your name and logo recognised amongst the circles that count.
Use social networks to ask questions, add your own input, share content (and don’t just share your own!) and sign up to RSS feeds. This type of networking helps improve expertise and credibility. Sometimes it’s not always about making a sales pitch – well, it is, but in more indirect and appealing ways. Join groups and communities online to participate in discussions and build relationships. The idea is to create a network of contacts that could lead to future possibilities, and getting your name and logo recognised amongst the circles that count.
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| themyndset.com |
3. Create quality content
It’s long been said that content is king. You need to be creating
content that is engaging your audience. Sharing content that your
audience will find useful, entertaining and informative is a great way
of getting fans on board and bolstering your good reputation.
Brands like Nike and Red Bull are particularly good at creating unique and compelling content that helps strengthen their brand reputation – you don’t have to go quite as far as the Red Bull supersonic free fall stunt, but it does show you that the sky’s the limit when it comes to marketing possibilities.
Brands like Nike and Red Bull are particularly good at creating unique and compelling content that helps strengthen their brand reputation – you don’t have to go quite as far as the Red Bull supersonic free fall stunt, but it does show you that the sky’s the limit when it comes to marketing possibilities.
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| pixartprinting.com |
4. Watch your back
Social media is a nice idea, but not everyone who uses it is so nice. Make sure that you monitor what people are saying about you online by using tools like TweetReach, Social Mention or Google Alerts. Obviously a genuine complaint must be dealt with the utmost of customer service (and don’t be scared of showing this on social networks, it shows you care); however you can limit the damage of potential hijackers out to tarnish your good name by staying ahead of the game. Outstanding customer care and service is vital, and will help spread the good word about your business. |
| articles.bplan.com |
Your online reputation is a really important aspect of your business model (but don’t forget the fact that there’s an offline world too!). Building up your brand reputation doesn’t just mean a few witty Tweets – it’s an ongoing process that requires time, planning and creativity, but one from which you will reap the rewards.
http://www.socialmediafrontiers.com/2014/09/social-media-marketing-tips-brand.html#more
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