Building an Opt-In List: Tips for Laying the Groundwork (Series 3/3)

In the first two installments of this article series, I shared how an opt-in list (e-mail subscriber list) can benefit just about any business… but how many businesses get off on the wrong foot with their lists by not laying the groundwork first. I  gave two of three tips for establishing a profitable list:

1. Get your customers to know and trust you first

2. Find a product or service that people actually want and/or need

(Missed the first two installments or want a refresher course?

Get them here: Part 1 | Part 2 )

All caught up and ready to go? Great! Let’s move on to the third and final tip…

Tip #3 – Make friends with other opt-in list users.

This is especially beneficial if it’s someone who has already launched and is running a successful opt-in list. No matter how much research you do, there’s nothing like having a firsthand account from someone you trust. Experience is still the best teacher.

Experienced opt-in list users will be able to tell you what to do and what not to do, because they’ve gone through it. While different situations occur for different people and businesses, the general concepts are still helpful. They will be able to share with you what worked for them – and, just as importantly – what didn’t… which will shorten your learning curve and help prevent you from wasting valuable time and money on strategies that don’t work.

Building a profitable opt-in list doesn’t happen overnight. It takes preparation and effort. But with these three tips for getting started, you’ll be on the right track!

http://seanroach.com/06/building-an-opt-in-list-tips-for-laying-the-groundwork-series-33/