Most of you know by now that you do have to entice your visitor to sign up with a freebie of some sort. Free newsletters, downloads and special reports used to be the ticket, but no more. As your wife probably knows, there is a wide value between gifts. Are you handing out something of real value or trying to disguise a broom as a special Anniversary gift?
When it comes to freebies on the Internet, the value is determined by what problem it solves in the mind of the visitor. It's not about how large it is, how many pages it is, how much it cost to write it, what you used to sell it for, or even how relevant it is to the visitor. Just like anything for sales or free on the Internet (or even in physical locations) it needs to be a solution to the problem that the visitor was seeking information for. Not only that, it needs to solve the problem immediately, not in three hours or three weeks.
People search the Internet for solutions. The problem can be anything from living with cancer to losing weight for diabetics to where to find the closest dentist. Your one job as a website owner, is to be the solution to that problem. Your opt-in freebie is the catalyst of conversion: the one thing that the visitor has to have to move forward. If they don't sign up for the freebie, they'll find somewhere else to go.
They will spend very little time reading your Bio, browsing around the site or meandering through your products like they would a brick-and-mortar store. The Internet mentality is completely different. You have to direct their attention to certain parts of the site. You have to make it easy for them to get around. The opt-in freebie has to be so fantastic and valuable to solving the problem at hand, that the visitor is scared to leave the site without signing up.
How do you find out these things? First, you have to understand your visitor more than you think you already do. Based on how the visitor got to your website, there are clues as to what they were really looking for that you have to decipher.
An example of a site I built was to sell jewelry to customers through affiliate links: they bought the jewelry, I made the commission. Using a keyword strategy my traffic was through the roof almost immediately. I had more website traffic within three months than on some sites I had owned for years. I wrote articles about the trends in fashion jewelry to attract visitors and would sell them the exact jewelry I had been writing about through direct links on the site to retail outlets. I sat back and waited for the cash to roll in - but it never came. No sales. I couldn't figure out why.
I decided to ask my website visitors (who were numbering over 20,000 a month at this point) exactly why they were coming and not buying anything. Using survey software, I asked important questions such as "who are you?" and "what kind of information are you looking for?" I was very surprised that my website visitors were not at all who I thought they were.
Are you sure you know who is visiting your site? If your conversions are slow, they may be someone else entirely than you believed. Until you identify the problem you are supposed to be offing the solution to, you're wasting your time.
When it comes to freebies on the Internet, the value is determined by what problem it solves in the mind of the visitor. It's not about how large it is, how many pages it is, how much it cost to write it, what you used to sell it for, or even how relevant it is to the visitor. Just like anything for sales or free on the Internet (or even in physical locations) it needs to be a solution to the problem that the visitor was seeking information for. Not only that, it needs to solve the problem immediately, not in three hours or three weeks.
People search the Internet for solutions. The problem can be anything from living with cancer to losing weight for diabetics to where to find the closest dentist. Your one job as a website owner, is to be the solution to that problem. Your opt-in freebie is the catalyst of conversion: the one thing that the visitor has to have to move forward. If they don't sign up for the freebie, they'll find somewhere else to go.
They will spend very little time reading your Bio, browsing around the site or meandering through your products like they would a brick-and-mortar store. The Internet mentality is completely different. You have to direct their attention to certain parts of the site. You have to make it easy for them to get around. The opt-in freebie has to be so fantastic and valuable to solving the problem at hand, that the visitor is scared to leave the site without signing up.
How do you find out these things? First, you have to understand your visitor more than you think you already do. Based on how the visitor got to your website, there are clues as to what they were really looking for that you have to decipher.
An example of a site I built was to sell jewelry to customers through affiliate links: they bought the jewelry, I made the commission. Using a keyword strategy my traffic was through the roof almost immediately. I had more website traffic within three months than on some sites I had owned for years. I wrote articles about the trends in fashion jewelry to attract visitors and would sell them the exact jewelry I had been writing about through direct links on the site to retail outlets. I sat back and waited for the cash to roll in - but it never came. No sales. I couldn't figure out why.
I decided to ask my website visitors (who were numbering over 20,000 a month at this point) exactly why they were coming and not buying anything. Using survey software, I asked important questions such as "who are you?" and "what kind of information are you looking for?" I was very surprised that my website visitors were not at all who I thought they were.
Are you sure you know who is visiting your site? If your conversions are slow, they may be someone else entirely than you believed. Until you identify the problem you are supposed to be offing the solution to, you're wasting your time.
Building trust and credibility online can be a daunting task, but connecting with your prospect emotionally is the key. Helping people is why you're really in this business. You want to make the world a better place. You deserve this free 166 page copywriting secrets ebook that explains how to build raving fans from your website visitors.
Article Source: http://EzineArticles.com/?expert=Colin_Martin
http://ezinearticles.com/?Increase-Your-Website-Opt-Ins-With-Freebies-That-Really-Matter-To-Your-Visitor&id=8144477
Article Source: http://EzineArticles.com/?expert=Colin_Martin
http://ezinearticles.com/?Increase-Your-Website-Opt-Ins-With-Freebies-That-Really-Matter-To-Your-Visitor&id=8144477
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