Last week, an article by Buzzfeed’s Charlie Warzel started an interesting debate. The question: should Facebook show users how many of their friends see their posts, as well as how many likes and comments these posts get?
Motivated by a Stanford University study entitled “Quantifying the Invisible Audience in Social Networks”, which revealed that Facebook users were “reaching 35% of their friends with each post and 61% of their friends over the course of a month”, Warzel opined that it might be beneficial to users if they had access to their posts’ reach stats, just as page manager’s and advertisers do.
He also theorised why Facebook didn’t reveal these stats, based on two passages from the Stanford University study which speculated as to why the 220,000 users involved in the study thought that a lower percentage of their friends were seeing their posts that the actual 61%. The first passage:
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