Elements such as the video title are crucial when it comes to influencing potential viewers’ decision-making. Here are 3 things to keep in mind when creating your YouTube titles.
Create Powerful Video Titles.
These don’t necessarily have to be clever. They do, however, have to make your potential viewer:
- Excited
- Curious
- Wanting to see more
- Pick yours over possibly hundreds of similar videos
A powerful title is less than 66 characters long and is keyword optimized.
Something to think about: Adding the word “video”. People often search with the word video when looking for the right YouTube offering
.
Let people know what type of video they are looking at.
Use keywords such as:
- Tutorial
- How to
- Review
- Introduction to
- Training
- B2B
Get ideas by looking at other YouTube titles.
Study titles and decide which ones appeal to you. See if you can spot a common denominator for the ones that do appeal. Take note of the viewer count. Figures in the low thousands should be of first interest. What is a common denominator for these titles?
Look at the bad-and-ugly titles too. Which ones only got a handful of viewers? Again, any common denominators in the Titles?
The best YouTube titles combine keywords and catchiness to grab attention from the search engine AND potential watcher’s eyes.
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