How Can Bloggers Leverage Social Media Effectively?

Effectively obtaining tons of followers for your blog involves more than just creating a WordPress account and posting to it regularly. It takes some effort for readers to find you and become enticed. Employing some social media strategies along with your blogging will help develop a well-followed blog.

Great Tweets Make a Difference

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There are some stunning social media statistics of which bloggers should be aware. If Twitter were a country all its own, it would be the 12th largest in the world; not to mention, users compose a mind-blowing 750 million tweets each second of every day. So when you tweet your posts, your goal should be inspiring Twitter followers to open your links in 140 characters or less.

For example, if you blog about the top ten laptops on the market today, encourage followers to click on your URL with engaging tweets. You might tweet something like, “Laptops you can’t live without” or “Who is winning in the laptop arms race?”

You Need More Than Facebook Likes

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There are approximately one billion Facebook users and they aren’t all there to share funny vacation photos. Many Facebook users want to learn something new and follow links that interest them — including your blog posts, potentially.

 

To get the most out of Facebook, make a fan page for your blog. Maintain a regular blogging schedule, and you’ll be able to use Facebook as a tool for building followers and trust.

Don’t Ignore Digg, StumbleUpon & Pinterest

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In some senses, Digg, StumbleUpon, and Pinterest are very similar. These interactive share-just-about-anything social media venues allow people to “thumbs up or thumbs down” certain posts categorized according to user interests. For Digg, the more “diggs” you get, the higher your ratings. And Stumbleupon relies upon random “stumbles” to bring users to unexpected content, which can be a major traffic-generator.

 

For its own part, Pinterest is exploding in popularity. The average user spends around 98 minutes per month, and they spend 80 percent of their time repinning. So if you post links to your blog on the right Pinterest boards, chances are they’ll be viewed and repinned.

Google+ Is a Gateway to Gain Followers

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Statistics reveal users click on the Google+ button a whopping five million times per day. Not only do you need to post your blog articles on your Google+ page, you need to have a place within your blog for the Google+ button too. This is becoming increasingly important for search engine results as well, because Google’s algorithm is moving toward personalized results that are closely integrated with Google+ activity.

LinkedIn Isn’t Just for Professionals

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This social media platform started out as a professional networking site, but today it has 161 million users in 200 countries. So start posting your blog articles on LinkedIn and join LinkedIn groups (there are approximately one million) that are similar to what you’re blogging about.

 

While there are ways to become a successful blogger without being very active on social media, you’re still missing a major trick if you ignore these outlets. What social media technique do you use to engage followers?

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